Epson – Comdex – Marketing Projects

WHEN the company sent them on a nine-day, round-the-world business trip last week, Curtis Brown Jr. and his six colleagues took along their laptop computers and a new color printer. Like many other business travelers, they are using the laptops to send and receive files, transmit digital pictures back to the home office, turn strings of drab data into colorful graphs and perform calculations.

Unlike other business travelers, however, Colonel Brown and his coworkers — the astronauts in weightless orbit aboard the space shuttle Discovery — attached their laptops to the ceiling and walls of their office with Velcro. And they have to take special care not to kick out the power cords and Ethernet cables while doing somersaults near
the ceiling.

It is the first time a color printer has been sent into space, and the astronauts wasted no time in putting it to use. On Halloween, the crew printed color portraits of Senator John Glenn from a floppy disk they carried into space and fashioned the printouts into Halloween masks.

In all, 18 laptop computers are aboard the Discovery spacecraft now orbiting more than 300 miles above Earth, more computational firepower than on any earlier space mission. While the five main avionics computers that control the shuttle’s flight are closer to the technology of the 1960’s than to that of the 1990’s, the laptops are similar to those that anyone stuck on terra firma can buy at a local computer store.

To keep costs down, the National Aeronautics and Space Administration has shifted to using off-the-shelf products as much as possible. So NASA bought dozens of I.B.M. Thinkpad computers and one Epson Stylus Color 800 printer to send into space with the shuttle fleet and the new international space station. Assembly of the space station will begin next month, and more than 40 Thinkpads are expected to be aboard when it is completed in about five years.

Two printers will be aboard the space station. They will come in handy for homesick astronauts, who will be able to print photo-quality pictures snapped on Earth with digital cameras to keep them current on soccer games and family gatherings and in touch with loved ones. The other day, astronauts aboard the Discovery were reported to be delighted when mission control sent and automatically printed a picture showing them their own launching, which took place a week ago.

Most of the computers aboard Discovery are older Thinkpad 755C’s — not that anyone on this mission thinks that there is anything wrong with sending older models into space. The 755’s are based on the Intel 486 microprocessor, which Intel replaced with the Pentium chip several years ago. They use Windows 95 as the operating software, which Microsoft stopped making this year.

A few of the laptops aboard Discovery are a relatively newer model, the Thinkpad 760XD, which is making its first trip aboard a shuttle. The 760XD has a 166-megahertz Pentium microprocessor with MMX multimedia capabilities. Nothing that would impress a techsavvy sixth grader, but not an embarrassment, either.

NASA plans to replace all the 755C’s with more 760XD’s on future flights. On the space station, some of the 760XD’s will be used not just to gather data, but also to control important systems. On those machines, Windows will be replaced with a version of a rival operating system, Unix.

printer product marketing for Epson America. He was referring to the notorious jet NASA uses to simulate weightlessness for astronauts and, apparently, for computer equipment as well. Earlier astronauts are impressed with the new technology, but only to a point.

”Our computers were quite simple compared to what we have now,” said Col. L. Gordon Cooper, one of the original Mercury Seven astronauts, pausing to chat at Kennedy Space Center in Florida after watching his old colleague John Glenn ride into orbit for the second time in 36 years. ”We all use personal computers and laptops today that are much more sophisticated than what we had in the early days.” Colonel Cooper was being charitable toward the early computers, which could not always be counted on. On his 34-hour Project Mercury flight in 1963, the on-board computer failed, and Colonel Cooper scribbled re-entry calculations with pencil and paper, averting disaster just minutes before his return through the atmosphere. On his next flight, the eight-day Gemini 5 mission with Charles Conrad in 1965, another computer glitch caused their capsule to splash down more than 100 miles short of their recovery ship.

ClientEPSONServicesArt Direction and DesignProjectComdex ConventionDescriptionDesigned: Bus wrap, Poster and shopping bag

© 2020  |  I Am for Humanity  |  Brand Marketing Agency  |  All Rights Reserved  |  Designing Everything To Be Aesthetically Perfect.


© 2020  |  I Am for Humanity  |  Brand Marketing Agency  |  All Rights Reserved  |  Designing Everything To Be Aesthetically Perfect.